Culture Design: talk with Balazs Karafiath from Culture2Inc

2014. május 5.Budapest, Magyarország

Ideas are evolving in epic meme battles. Memes are the elements of culture that replicate, mutate, and spread from one person to another. They are the stories, jingles, products, ideas, scripted behaviors, organizations, and brand identities that collectively make up every cultural system. To create behavior change, like a takeup of your product on the market you need the power to change culture. You will want to see the memes that support your idea win out. Culture2 Inc. brings a combination of research and strategy tools and mad social media skills to our clients to help their ideas win.

Balazs created the first website for the city of Budapest in 1996, and started an online youth-community FZLK.com in 1998. His masters thesis is on cross-cultural communication. His PhD work is on meme science in corporate communications. He was a radio host and DJ for 7 years at Tilos Radio. Balazs, a serial entrepreneur, co-founded Carnation Consulting in 1997 and then Darwin’s Marketing Evolution in 2003. Darwins's uses the meme science to solve marketing challenges for Fortune 500 companies like Unilever, Coca Cola, Abbott Laboratories and SAP mapping their brand-memes and creating new communication strategies. He has lived in San Francisco since 2011.

Helyszín és időpont

Helyszín: TheHub

Cím: 1056 Budapest, Paulay Ede u. 65.

Időpont: 2014. május 5., 16:00-18:00